Re: Pixel Magic looking for Tech grads


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Posted by nadeem raza on July 25, 192002 at 05:58:27:

In Reply to: Pixel Magic looking for Tech grads posted by ADavidhazy on August 28, 19100 at 21:21:57:

: I received a note from Pixel Magic essentially telling me that they are interested in
: hearing from and Imaging and Photo tech grad who feels qualified and might be interested
: in working with them. If you fall in this category contact me for details on who
: to touch base with at this company.

: Professor Davidhazy,

: Pixel develops both Windows based software for use in Photo Kiosks and
: Internet applications for use by our MyPhotoLab.com online photofinishing
: web site. We have a large number of open positions as we are rapidly
: growing our development team. In particular we are looking for individuals
: with Visual C++, HTML, or Java experience. We are also looking for
: people trained in color science and implementing color management systems on
: a large scale.

: Pixel is a pre-IPO company that offers a competitive compensation package
: including stock options.

: EXECUTIVE SUMMARY
: Pixel Magic Imaging ("PMI" or the "Company") is an established and
: profitable digital photo imaging company with a nationwide network of photo
: imaging hardware placements in retail locations. The Company has also
: developed an Internet presence through MyPhotoLab.com. Additionally, PMI
: partners with photo retailers to provide them with an easy-to-use and
: co-branded web presence. PMI was founded in 1992, is based in San Marcos,
: Texas, and has 240 employees.

: PMI has a strategy designed to serve both the traditional and digital photo
: consumer as well as the retail photo markets. The Companys business model
: is centered on the combination of the Internet and the brick and mortar
: retailer. Through its nationwide network of retail imaging systems, PMI is
: uniquely positioned in the digital photography industry. PMI is able to
: integrate the convenience of the Internet, through its web site,
: MyPhotoLab.com, with the expertise and customer service that only a retailer
: can provide.

: The Company believes that while there is explosive growth taking place in
: image sharing over the Internet, there are few places for consumers to order
: photographic prints and specialty items while also receiving personalized
: customer service from a retailer they trust. Consumers value the
: convenience of sharing images over the Internet but want personalized
: attention and expert advice when taking the image and re-purposing it in
: order to create an a photo gift or other specialty item. This highlights
: PMIs unique competitive advantage created by the combination of a brick and
: mortar presence coupled with Internet imaging infrastructure and technology.
: MyPhotoLab.com serves as the bridge between the online consumer and the
: retail photo store by allowing consumers to order online while interacting
: with a trusted local retail store.

: PMIs core philosophy is to create products and technology that are
: compatible, not only with each other but also with a wide variety of other
: vendors products. This open architecture approach gives PMI access to a
: much larger client base than a company using closed proprietary technology.
: In addition, all of PMIs products are designed to connect to the Internet,
: either using MyPhotoLab.com as the main upload point or integrating with
: another companys Internet infrastructure.

: PMI plans to aggressively expand its network of placements and integrate
: them through its web site. Most online photography companies are pursuing
: only a narrow segment of the consumer market and are not pursuing the
: hardware aspect of the business. PMI believes that by leveraging its
: established hardware base, it will not be forced to pursue a pure consumer
: marketing approach requiring significant expenditures to build brand
: awareness with no guarantee of market share.

: PMI has three key retail product offerings: Photo Ditto Copy & Enhancement
: System, Digital Print Station and Backlab Film Scanning & Internet Upload
: System. Currently, PMI has several thousand kiosks installed across the
: country with an aggressive placement program underway to accelerate
: installations and Internet connectivity.

: The Company is integrating its retail product offerings with MyPhotolab.com,
: its online photo finishing infrastructure. PMI believes that MyPhotolab.com
: is a powerful strategic advantage over many "photo.com" sites which offer
: limited services designed to be delivered exclusively over the Internet.
: MyPhotoLab.com offers the ability for consumers to order a variety of photo
: products at home by utilizing the Internet or at their local photo retailer
: by using a photo kiosk that is connected to MyPhotoLab.com. MyPhotoLab.com
: is designed for full integration with our established customer base.

: Within another segment of its business, First Impressions, PMI has partnered
: with 30 large birthing hospitals to take digital pictures of newborn babies.
: Parents may order First Impressions pictures as well as specialized items,
: including birth announcements, ornaments and other mementos. Family and
: friends may also view and order pictures of the newborn on the Internet.
: First Impressions photographed 114,000 babies in 1999 and expects to double
: that number in the year 2000.

: PMIs strategic advantage lies in its relationships with retailers and using
: its kiosks as on-ramps for connecting to MyPhotoLab.com. PMI will
: leverage its existing relationships with independent photo retailers, chain
: stores, and other clients through its nationwide network of photo kiosks.
: This network of photo kiosks includes several PMI clients such as Eckerd
: Drug, Meijer, and Carnival Cruiselines. The kiosks placed in these retail
: chains are Internet enabled and may be connected to MyPhotoLab.com in the
: near future. PMI has begun implementing its Retail Partner Program, a
: program whereby PMI works with existing photo retailers and provides free
: co-branded MyPhotoLab.com web sites and new product offerings in exchange
: for the retailers exclusive relationship with MyPhotoLab.com.





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